In the modern ages social media has become an absolute necessity for marketing your small business or social enterprise, but with so many new channels of digital influence cropping up it’s hard to know how to really take advantage of it. Leading into our social media workshop on November 24th, here are a few top tips for mastering social media and taking your e-marketing to the next level.
Don’t underestimate this step in kickstarting your social media activity. In order to make the most of your channels, whether it be Facebook, Twitter, Instagram or Linked In, you need to know who your audience is and where they hang out. Answering these questions will help you target the right stream at the right time to optimize results.
Even though a certain level of spontaneity is required when it comes to social media, it is always a good idea to develop your creative ideas in advance. To do this, think about how you’re going to get your message across. Will it be visuals, videos, infographics? Plan your creative content ahead. In our session we’ll be providing some great ideas to get you started on this.
On a regular basis try to record your channel updates including the platform, followers, likes, engagements (shares, views, comments) and traffic. This information will help you improve your activity in the future and evaluate which creative content is best for your target audience.
If your small business or social enterprise needs some social media tips, attend our free session here or tweet us @mavincomms to get in touch.
